![]() ![]() This is key, in that these new “must see” shows seem to be key drivers of new subscriptions. A subscriber who has either never subscribed to Max or who has churned out of Max decided to sign up again to see Succession. The push to bundling makes eminent sense in that the current landscape offers limited growth potential for ad-supported subscriptions. And that one way they will do this is to create a much greater disparity between the cost of their ad-supported and ad-free services, with ad-free subscriptions hitting the $30 and possibly even $40 mark. That’s why both services have not yet seen a massive uptake on their ad-supported product and why they are amenable to bundling deals like the one Verizon is about to offer.Īs I may have mentioned once or twice, I am convinced this is just a part of a greater push to get consumers to subscribe to the SVOD’s ad-supported tiers. That’s a very different scenario than what Netflix and Max are asking users to do, which is to actively choose to spend a few less dollars each month in exchange for seeing ads. Hulu, the OG ad-supported subscription service started out with 100 percent of its user base on the ad-supported model and went down from there as people actively chose to spend more money each month to avoid ads. Speeds are catching up to cable broadband and as the services roll out, more and more people will switch.īut what’s important to look at here isn’t how the service is being offered but rather, which service is being offered: the ad-supported one. The other reason mobile carriers may make more sense is that they too will soon be able to bundle in broadband access via fixed 5G wireless to the home. Granted those are individuals, rather than households, but they’re still huge numbers. Verizon has around 143 million subscribers, for example, while AT&T has 239 million. There are also really only three of them in the US, so the user bases are much larger. ![]() Unlike MVPDs, which are bound to specific geographies, mobile carriers are national in scope. That said it’s still a significant savings and noteworthy in that while MVPDs have been the home of previous bundles, mobile carriers probably make more sense. The catch-because there’s always a catch-is that the deal is only good on the ad-supported versions of both apps. Verizon announced the latest milestone in The Great Rebundling this week, offering its mobile customers access to both Netflix and Max for just $10/month, a 40 percent savings. The Great Rebundling Will Be Ad-Supported ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |